Last week we introduced you to our smallest market: Weston, Florida. But what about the opposite end of the spectrum? With 14 restaurants to order delivery from, the decision process in Weston can never be too difficult. But in our Madison, Wisconsin market, life is not quite as simple. With 68 restaurants to choose from (which is almost half of the total restaurants in Madison,) one can get lost in the plethora of menus!
What contributes to this abundance of restaurants? It could be Madison's status as a college town. It could be the city's relative seclusion from other large cities, thus being a cultural center itself. It could be the area's status as a "top foodie paradise," according to this 2013 Fox News article. But that brings us back to the question: how does one make a decision of where to order from with so many quality choices!?
The previously mentioned Fox article points out that Madison has no limit of natural resources and local farms to supply local restaurants with fresh ingredients. It also mentions two Mr. Delivery restaurants: The Old Fashioned and Fromagination. In fact, when you Google restaurants in Madison, there is no shortage of lists raving about restaurants that you "need to try." So next time you are ordering from everyone's favorite D, and are feeling rather indecisive, you could look up one of these lists and choose your meal there!
Our website does in fact have a nice feature where you can filter restaurant categories, so you are not necessarily searching through 68 options every time you want to order food, especially if you know which category you do (or don't) want. But if you are really in a decision-making slump, perhaps you could turn your endeavor into a game. You could write restaurant categories on a Twister board (or other equivalent), and spin the dial to choose which category to order from. Then, you could assign numbers to the restaurant options, and roll some dice: order from whichever restaurant you roll. It may be a lot of effort for a small action, but at least you do not have to actually make a decision!